By : Hassan Zubair
Pakistan has one of the most renowned news anchors in the world. They have a very precise way to engage the audience in a much more informative way. Whether it’s breaking news or in-depth analysis, Pakistani News anchors are the most talented and experienced in the world. Following are some of the most hard-working and famous digital media anchors in Pakistan.
Kashif Abbasi: Kashif Abbasi has been the voice of the ARY NEWS most famous talk show, “OFF THE RECORD”. His opinion has been one of the leading voices in Pakistani Journalism for more than ten years. He is known to be a hard-hitter, with his intriguing questions in his interviews with prominent officials.
Aftab Iqbal: Aftab Iqbal, founder of AAP Media Group, is not only a tremendous television host but also an infamous journalist and businessman. His digital media channel on Youtube started in January- 2017. His dedication and hard work are un-parallel to any other news anchor in the Pakistan Journalist community. His efforts are admired dearly as he is one of the Kings when it comes to boosting the viewership of a Pakistani Channel. Being an admirable host, he also introduced digital shows like Open Mic Cafe’, Amaniyat, and Dialogue with History on his own Youtube Channel, Aftab Iqbal.
Imran Riaz Khan: Imran Riaz paved his way through Pakistani journalism over an unprecedented period of time. He is a television anchor and a Youtuber. Being an expert in public communications Imran Riaz has been the leading voice of many famous News shows for infamous News Channels like Express News, GNN, and Samaa News. His youtube channel has been a tremendous success as millions of followers hear what he has to say.
Javed Chaudhry: Javed Chaudhry has shown his genius-level intellect through his columns in New Papers before his hosting career. He has been hosting talk shows for Express-News since 2008. His various topics offer his readers a distinctive and intuitive perspective on the current affairs of Pakistan. He has been rewarded as the best Urdu columnist in the years 1997 and 1998. Since he joined Express-News, he has been hosting the program Kal Tak with a new message in each of his encounters with the public through his show in this era of digital media.
Waseem Badami: Waseem Badami was a researcher for Business Plus Channel for years. Being young and ambitious he was chosen amongst a hundred applicants for ARY NEWS back in the year 2006. He is the most young and admirable news anchor in the history of Pakistani Journalism. His dedication speaks for itself when he asks unscripted questions with conviction. Questions which are never asked before are actually the questions that matter. His catchphrase’ Masoomana Sawal’ has been his identity amongst journalists. His popular show, 11th Hour on ARY NEWS is proof that his ensuing hard work paid off. He also hosts SHAN-e-RAMAZAN in the Holy month of Ramadan on ARY DIGITAL.
However, there are certain tactics used by these journalists no matter how respectful they claim to be, to lure the audience and gain their attention. Exaggerations, usage of shocking words, and sometimes blatant lies are used as methods of sensationalism used by these anchors every once in a while. Here are certain ways these news channels and anchors attract readers and viewers by using sensationalism.
Clickbait Headlines: Journalists may use sensational headlines to grab the attention of readers and encourage them to click on the article. These headlines often exaggerate or misrepresent the content of the article, leading to a sense of disappointment or betrayal among readers.
Focusing on the Negative: Journalists may focus on the negative aspects of a story instead of reporting on the whole picture. This can lead to sensationalism, as the negative aspects are often more dramatic and attention-grabbing than the positive ones.
Emphasis on emotions: Journalists may use emotional language to create a sense of drama and urgency around a story. This can lead to sensationalism as it can manipulate readers’ emotions and biases.
Overreliance on anonymous sources: Journalists may use anonymous sources to create a sense of mystery and intrigue around a story. However, this can lead to sensationalism as the sources may not be credible or may have their own agenda.
Lack of Context: Journalists may fail to provide adequate context around a story, leading to sensationalism. This can happen when a story is presented without the necessary background information or when important details are left out.